Are you launching a new boutique or upgrading the inventory or an existing one? Then, you're on the right page. We have selected the top 15 best-selling wholesale boutique items for your store.
But before that, let us see what needs to be checked before we finalize the products to deal in:
Supply and Demand
Be it an online business or a showroom, the supply and demand are the most critical factors. Because no matter how good your product is, it is only worth something if there is demand. So, you must do some groundwork and find out what works in your niche or industry. The more thorough the research, the better the decision will be.
Follow the Trend
According to Statista, air conditioners will be worth USD 5.88 billion in 2024. But would anyone come to buy an AC in chilling winters? No, Right! That's where trends come into the picture. There are a tonne of wholesale boutique items that are being sold all around the globe. However, what to sell, when, and where must be considered. Consider your geography, fashion, target audience, age group, and income levels while finalizing items for your boutique.
What products have the highest demand?
Boutiques are usually famous among the higher-income groups. Their products are slightly premium and designed for their niche audiences only. Though there are countless wholesale boutique items, here are the top 3 categories for all trends:
Fashion & Apparel
Boutiques generally choose products that aren't mass-produced but still enough in quantity to meet the demands of their loyal customers. Clothing items, footwear, and accessories are the most used but differ significantly from person to person or class to class. These things come in all ranges and prices. This makes this category the easiest to sell. But it also comes with the highest competition. Consider current trends like sustainable fashion, organic clothing, retro looks, etc, to make your brand stand out. Customizations and personalizations are also quite in demand at the moment.
Beauty & Personal Care
People are spending more than ever on their self. Millennials are highly concerned about how they look. Besides regular moisturizers and shaving cream, the demand for daily grooming essentials has skyrocketed. People are paying more for homemade soaps and shampoos as they claim to be more effective. Many brands thrive on selling face masks, sunscreen, shower gel, cosmetics, deodorants, and oral hygiene products. These things didn't exist a decade ago.
Home Decor
Nowadays, people are particular about how their house looks. Everything matters, from false ceilings and shade of the wall paint to furniture, tableware, and decoratives. With the growing income, the spending on "things that are not necessary but would look good" is rising. These are the results of technological advancements and the changing tastes of this generation. It was nearly impossible to sell a motion light to someone of the previous generation.
Best-selling wholesale boutique items
1. Floral design women's clothing
The first product that we got the most demand for in 2024 is the floral design for women's clothing. It is not only one of our best-selling orders from wholesalers but also the currently trending items among different wholesale and dropshipping-based eCommerce stores.
The good thing is the trend chart indicates that the product is not seasonal or has fluctuating sales but rather a constant love from the buyers.
In fact, one of our customers started a niche-specific boutique on floral designs and generated a four-figure revenue in just 15 days.
2. Boho Dresses
According to Statista, dresses & skirts are expected to have a revenue of over 106.60 billion USD in 2025.
This means you can build a great market around free-style clothing focused on a specific design trend, say BOHO for instance.
The free-spirited and unconventional nature of these dresses has made them quite popular. People nowadays choose to express themselves through what they wear. These dresses are the first choice for vacation goers. Feminist women who prioritize self-love prefer to wear this form of clothing.
These dresses are the fastest-selling piece of clothing for many of our businesses. The reason is the flexibility to wear them daily and on special occasions.
3. Statement Jewelry
The Treendly data clearly shows the range-bound sales of jewelry in the U.S.A. It certainly increases during the festive season and special occasions but never goes below a certain point, even during normal days.
Jewelry has always been a woman's best friend, but even men have developed a taste for jewelry. Many jewelry pieces like chains, pendants, rings, earrings, and bracelets are designed specifically for men. Jewelry pieces are available in many metals and precious stones. Depending on your clients' tastes and income levels, you may choose what suits them best.
For those who don't know, statement jewelry is a bold & eye-catching design created to put forward a fashion statement. Unlike classic jewelry, they are designed to stand out and get more attention. For example, a chunky necklace or an oversized pair of earrings.
You can consider either wholesale or dropshipping instead of bulk manufacturers. This will allow you to test multiple products without having to put-in a huge investment into your business.
4. Denim Jackets
Jean jackets have always been in fashion. People of all ages and genders wear them. The below chart from Google Trends confirms the same. The buying pattern is more or less the same throughout the year. You may choose to import them in bulk and even start a brand of your own.
Like denim pants, denim jackets have also become an everyday piece of clothing. Whether winter or summer, people wear denim jackets as a style statement. What makes them popular is their characteristic of being neither too hot nor too cold. Worn by laymen and rockstars alike, these jackets are seen as a sign of freedom and change. And procuring these jackets is the easiest part of our wholesale boutique items list.
5 Activewear
According to Global Market Insights, it is expected to grow from $ 412.6 bn to $664.3 bn by 2032. That’s a whopping 5.4% compounded annual growth rate. No doubt, this can be your pick to soar heights in your business.
Since covid, people have become quite conscious of their health and immunity. The businesses of gyms and other physical activities have seen a surge. And this has opened an all-new niche of activewear. Be it yoga, swimming, working, dance, or cycling, there is a separate fashion for this. These clothing pieces come in various fabrics and designs. You may collaborate with any manufacturer or design yourself to keep the competition low.
6. Kimono & Cardigan Wraps
Since comfort has become the top priority, free-size clothes have gained momentum. Brands are launching stylish loungewear that is both fashionable and comfy. Post Covid, markets have seen rising demands for ponchos, kimonos, wraps, etc, that can be worn indoors and outdoors. Just ensure that your designs follow the seasons' trends and that you are good to go.
7. Scarves
Many big brands like Burbery, Chanel, and PRADA have already entered this segment, owing to the expected growth. Scarves are versatile in use and this makes them popular in all seasons.
Check out this snippet from marketsandata.com that dives into detail about the scarf market and its trends.
Scarves have recently turned out to be an essential fashion accessory. Many ways have been developed to wear a scarf. It can be used as a head wrap, a bow, a top, a jacket, or even a skirt. Now, there are scarves for every season and use. Warm and light scarves, small and large scarves, different fabrics, various designs, and thousands of options. It doesn't take up much space and is easy to carry.
All of these make it one of the best products among wholesale boutique items to deal in.
8. Bags and Purses
Based on a recent report by Fortune, the expected CAGR in the bags and purses category is 7.1%. Even the chart pattern on Google Trends shows a regular demand for these items in the past 5 years.
Be it school, work, or a vacation, bags are always used. And there are different options for all places. From school backpacks to laptop bags for working professionals, casual bags for daily life, and fancy stuff for special days. They are the companions of work-life balance, carrying laptops and planners to cosmetics and power banks. There are many varieties for each age group, depending on their taste and requirements.
Over to You
While everything goes in and out of fashion, you must find your way to be popular throughout the year. You may choose any of the above products, but having a USP brings the customer back. As a boutique, your primary characteristic should be exclusivity. Their standing out of the common allows you to charge premium prices for standard goods. Once you finalize your product, check out our blog on wholesale suppliers of boutique items.
